Sunday, February 05, 2006

Gourmet Tourism

Restaurants to promote gourmet tourism

TOURISM Malaysia's wholly-owned subsidiary, Pempena Sdn Bhd, is identifying restaurants as candidates to promote Malaysia's gourmet tourism.

Pempena is putting to practice the saying "The way to the heart is through the stomach" as it develops the gourmet tourism via restaurants as a marketing vehicle to further brand Malaysia.

It is planning to hold a stake in these restaurants so that it is able to control the quality of the food and service provided.

Tourism Malaysia officials said a budget has been set aside for this purpose. It wants to emulate Thailand, which has managed to promote the country via its restaurants worldwide.

These Malaysian fine- dining restaurants will not only serve Malaysian cuisine but also offer leaflets and Malaysian destination information.

And unlike a one-off event which costs several thousands of ringgit, this type of venture gives continuous publicity to the country.

The restaurant workers are required to know the background of the food, ingredients and its origins to help explain to the customers.

"Through the fine-dining restaurants we hope to target quality tourists to our country. We have other interested parties showing interests as well," a Tourism Malaysia official said.



At 11:45 am, Blogger K.K said...

thanks... your blog does help me so much in my slide presentation. thanks for the info and keep continuing write.. :-)


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