Saturday, February 18, 2006

VMY 2007 Logo

The Visit Malaysia Year 2007 (VMY 2007) logo design is a stylized illustration of the hibiscus or Bunga Raya , Malaysia 's national flower.

It is found in abundance throughout the country and was originally chosen as the national flower in 1960 by the nation's first Prime Minister, Tunku Abdul Rahman Putra Al-Haj.

There are many varieties of hibiscus but the Hibiscus rosa sinensis was selected as its five petals symbolize the five principles of nationhood ( Rukunegara ) in Malaysia .

In the VMY 2007 logo, the word ‘ Malaysia ' is written in freehand to conform with the overall design of the existing ‘Malaysia Truly Asia' tagline while presenting a liberal nation and its accommodating population.

It is intended to portray the prevailing sense of casualness and lack of formality in the country that often impresses many visitors.

The red heart-shaped petal is symbolic of the people of Malaysia welcoming the world with open arms and hearts. This is reinforced with the ‘M' surround as well as being the primary petal of the design.

The five dots of the stamen represent the country's fifty years of independence and reinforce Tourism Malaysia 's existing corporate logo. The imagery also denotes Malaysia 's rising prominence in the region as a modern nation as well as indicating hope and happiness.

The colourful VMY 2007 logo has five petals in different pastel colours: red, orange, yellow, blue and green.

•The red represents the vitality, openness and hospitality for which Malaysians are well known.

•The orange stands for warm, tropical holidays in the country all year round.

•The yellow symbolises our constitutional monarchy, belief in God, and the rule of law which contribute to the nation's socio-economic and political stability.

•The blue represents clear and friendly tropical skies, our rich, warm seas and endless hours of fun and recreation.

•The green conveys our rich tropical, natural heritage, the million year-old rainforests and the vast biodiversity and ecosystems that we have to offer in abundance to the world.

The red outline of the five petals of the hibiscus provides visual cohesion and indicates the shared vision that binds all Malaysians together as a united nation living in mutual peace and harmony in a multi-racial context. It can also be construed as a shared thread of blood.

The VMY 2007 logo carries the slogan ‘celebrating 50 glorious years' to highlight the golden anniversary of our independence. It carries with it the idea of self governance and freedom.

For more information on the logo, please contact :
Mrs Hashimah Nik Jaafar
Head of Secretariat Visit Malaysia Year2007
22nd Floor Menara Dato Onn,
Putra World Trade Centre,
45 Jalan Tun Ismail,50480 Kuala Lumpur.
Tel : 03 2693 7111 (ext; 718, 713, 707, 706)
Fax : 03 2691 1272